How unique am I?

How unique are you based on your gender, date of birth and zip code? Use our web tool to estimate the numbers based on the 2010 USA Census data. The more unique you are, the easier it can be identify you in the digital realm.

How important is location for mobile search?

Is it really necessary to reveal where we are to search for local businesses? Use this web application to see how many of search results will not change if you were to fake your position.